Thesis Topic Ideas: Consumer Behavior Toward Local vs Imported Goods

✓ Why This Topic Works (Student & Parent Reassurance)

Why this topic works for +2 Management: Directly applies NEB Marketing and Business Studies concepts using accessible field surveys in local supermarkets.

1. Introduction & Problem Statement

Overview: Grade 11/12 Management study surveying consumer preference drivers (price, brand perception, quality trust) between Nepali products and imported goods.

Background Context (Nepal): Nepal relies heavily on imported consumer goods, yet campaigns promoting local products ('Made in Nepal') are expanding. Analyzing buyer decision factors informs local marketing strategies.

2. Research Objectives

• ›Survey 50 retail consumers regarding buying preferences for daily packaged foods or footwear
• ›Identify primary factors favoring imported brands (packaging, perceived quality) vs local brands (price, patriotism)
• ›Evaluate impact of price difference on buyer willingness to switch to local alternatives
• ›Recommend marketing improvements for Nepali manufacturers

3. Proposed Methodology

1. Design a structured 12-question Likert-scale questionnaire
2. Conduct intercept survey with 50 shoppers outside supermarkets in Kathmandu/Pokhara
3. Analyze demographic variation (age, income level) in brand preference
4. Calculate mean satisfaction scores and frequency percentages in Excel
5. Present comparative bar charts and strategy recommendations

$ Worked Example / Sample Scenario

Sample Scenario: A Class 12 student surveys 50 shoppers in Lalitpur. While 72% prefer imported packaged foods for perceived quality, 64% express willingness to switch to domestic brands if quality certifications are clearly displayed.

4. Thesis Chapter-by-Chapter Outline

5. Recommended Tools & Technologies

To implement the practical, technical, or analytical portions of this thesis topic, the following software tools, libraries, or APIs are recommended:

6. Core References & Academic Sources

• [1]NEB Class 12 Business Studies & Marketing Textbooks <!-- VERIFY: needs confirmation -->
• [2]Federation of Nepalese Chambers of Commerce and Industry (FNCCI) Reports <!-- VERIFY: needs confirmation -->

7. Frequently Asked Questions (FAQs)

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